Business Books

Marketing Books

Brandwashed

Brandwashed
Subtitle: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Author: Martin Lindstrom
Format: Hardcover

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Ultimate sales letter
Ulitimate Sales Letter 3rd Ed.
Author: Dan Kennedy

A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows readers how to write letters that get read, generate leads, and make money. This guide--now with fully revised and updated content--teaches readers a step-by-step system for writing sales letters any business can use--designed by one of the most successful and highly paid professional direct-response copywriters in the country.

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Little things can make a difference
The Tipping Point: How Little Things Can Make a Big Difference 
Author(s): Malcolm Gladwell 
Publisher: Back Bay Books 
Published: 1/1/2002 
Format: Trade paperback 

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Gorilla Marketing
Guerrilla Marketing S.: Guerrilla Negotiation: Unconventional Weapons and Tactics to Get What You Want 
Author(s): Jay Conrad Levinson; Mark S. Smith; Orvel Ray Wilson 
Publisher: John Wiley & Sons 
Published: 4/1/1999 
Format: Unknown 
Unconventional weapons and tactics to get what you want, from the author of 'Guerilla Marketing'. This book is written specifically for businesses which have to maintain their margins in the face of l 

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Selling to woman
Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn; Lys Marigold

America's leading trend forecaster and bestselling author predicts the next revolution in American business: EVEolution. Using case studies, cultural signals, and statistical data, Popcorn shows that, within a decade, the companies that do the best job marketing to women will dominate every significant product and service category.

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101 Great mail order
101 Great Mail-Order Businesses, Revised 2nd Edition: The Very Best (and Most Profitable!) Mail-Order Businesses You Can Start Withlittle or No Money 
Author(s): Tyler Gregory Hicks 
Publisher: Three Rivers Press (CA) 
Published: 1/1/2000 
Format: Trade paperback 
Bestselling author and experienced entrepreneur Tyler Hicks reveals how to make a living from home with marketing strategies, resources, and tips. 

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The idea virus
Permission Marketing: Turning Strangers Into Friends and Friends to Customers 
Author(s): Seth Godin 
Publisher: Simon & Schuster Audio 
Published: 8/1/1999 
Format: Audio cassette 

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Unleashing the idea virus
Unleashing the Ideavirus 
Author(s): Seth Godin 
Publisher: Simon & Schuster 
Published: 1/2/2002 
Format: Paperback 
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how b 

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Multiple Streams of Internet Income: How Ordinary People Can Make Extraordinary Money Online 
Author(s): Robert G. Allen 
Publisher: John Wiley & Sons 
Published: 1/1/2001 
Format: Hard cover 
With a soaring economy, more and more people are in the investment mode. Now the bestselling author of "Nothing Down" expands on the Internet chapter found in his "Multiple Streams of Income" to show 

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