Brandwashed
Subtitle: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Author: Martin Lindstrom
Format: Hardcover
Ulitimate
Sales Letter 3rd Ed.
Author: Dan Kennedy
A powerful sales letter is the ultimate marketing tool. Yet, most
sales letters end up getting tossed in the junk mail pile. The Ultimate
Sales Letter, 3rd Edition shows readers how to write letters that
get read, generate leads, and make money. This guide--now with fully
revised and updated content--teaches readers a step-by-step system
for writing sales letters any business can use--designed by one of
the most successful and highly paid professional direct-response copywriters
in the country.
The
Tipping Point: How Little Things Can Make a Big Difference Author(s): Malcolm Gladwell
Publisher: Back Bay Books
Published: 1/1/2002
Format: Trade paperback
Guerrilla
Marketing S.: Guerrilla Negotiation: Unconventional Weapons and Tactics
to Get What You Want Author(s): Jay Conrad Levinson; Mark S. Smith; Orvel Ray Wilson
Publisher: John Wiley & Sons
Published: 4/1/1999
Format: Unknown
Unconventional weapons and tactics to get what you want, from the
author of 'Guerilla Marketing'. This book is written specifically
for businesses which have to maintain their margins in the face of
l
Eveolution:
The Eight Truths of Marketing to Women
Author: Faith Popcorn; Lys Marigold
America's leading trend forecaster and bestselling author predicts
the next revolution in American business: EVEolution. Using case studies,
cultural signals, and statistical data, Popcorn shows that, within
a decade, the companies that do the best job marketing to women will
dominate every significant product and service category.
101 Great
Mail-Order Businesses, Revised 2nd Edition: The Very Best (and Most
Profitable!) Mail-Order Businesses You Can Start Withlittle or No
Money Author(s): Tyler Gregory Hicks
Publisher: Three Rivers Press (CA)
Published: 1/1/2000
Format: Trade paperback
Bestselling author and experienced entrepreneur Tyler Hicks reveals
how to make a living from home with marketing strategies, resources,
and tips.
Permission
Marketing: Turning Strangers Into Friends and Friends to Customers
Author(s): Seth Godin
Publisher: Simon & Schuster Audio
Published: 8/1/1999
Format: Audio cassette
Unleashing
the Ideavirus Author(s): Seth Godin
Publisher: Simon & Schuster
Published: 1/2/2002
Format: Paperback
Seth Godin examines how companies like Napster and Hotmail have successfully
launched idea viruses - a customer-to-customer dialogue. He offers
a recipe to creating your own idea virus and shows how b
Multiple
Streams of Internet Income: How Ordinary People Can Make Extraordinary
Money Online Author(s): Robert G. Allen
Publisher: John Wiley & Sons
Published: 1/1/2001
Format: Hard cover
With a soaring economy, more and more people are in the investment
mode. Now the bestselling author of "Nothing Down" expands on the
Internet chapter found in his "Multiple Streams of Income" to show